Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
The stats these days between Inbound and Outbound Marketing are rather staggering. Marketing has evolved over the years. Especially with the advent of social media and content marketing, people no longer rely on advertisements (or 'outbound marketing') to learn about new products, services or opportunities. The new marketing communication (or 'inbound marketing') has become a two-way dialogue and much of this is facilitated by social media.
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