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You are one of my most favorite leaders in the industry and your audio in the inner circle I have listen to the most. I couldn't wait to read your book but dude please, please get someone to proof read your work before putting it out there. The "I am human so I am imperfect" approach may work for blogs and Empower Network but not for a professional book on the open market. It is very distracting and nothing says amateur and unprofessional more than too many typos on a web page or in a book. That being said this is otherwise a great book written by a great and humble leader in the industry. Just could bring myself to give it 5 stars, sorry.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
According to software giant SAS, multi-channel marketing is critical. Reaching potential clients at every touch point can make or break a well crafted marketing campaign. Bizopps data leads may be the perfect supplement to a social media campaign hitting Facebook, Instagram, Twitter, and all. If you want to be on their mind then it is best to include their email, phone AND mail box…right?
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