The reason I started Apache Leads way back in 2003 was that I was a Diamond level distributor for a San Diego based MLM company and had quite a large business. None of my associates had any access to leads, so that's how we got started. The demand for leads grew so fast that I had to focus on getting quality, affordable leads in ever increasing numbers.
The stats these days between Inbound and Outbound Marketing are rather staggering. Marketing has evolved over the years. Especially with the advent of social media and content marketing, people no longer rely on advertisements (or 'outbound marketing') to learn about new products, services or opportunities. The new marketing communication (or 'inbound marketing') has become a two-way dialogue and much of this is facilitated by social media.