How Influence And Win Customers Everyday In Your Business

I was scanning my emails today when I read a post by Terry Dean that makes sense.

A case study is a much more in depth testimonial. Instead of someone giving a quick snippet of how much the product or service helped them, you talk about all the factors involved in the overall transformation.

This means you share specifics about where they were before, how they discovered the product, how it worked for them, and what the specific results were.

This becomes a story by itself for the product.

Terry brings to light some cold hard facts on how to influence potential customers when they land onto your website. Most often people flip out within seconds when they don’t see any value in the site for them.

It is more and more obvious on internet marketing as well as network marketing sites today. Every marketer seems to promise the world to their readers without giving readers real value to stay on and read and then buy their products.

I have personally used some of Terry’s ideas on my Nutrition sites and last week I was named as one of the Top 25 En-rollers Worldwide for my company.

This is what I have done to get more readership as well as increase my sales:

I tend give them other peoples testimonials so they can see that its a range of people who have lost weight and that the weight loss is not fixed but really depends on a number of issues.

I then go on to explain what these issues maybe and if they could control them and lose more weight. Some of the most simplest things are to follow the program. Most people don’t and then wonder why they never lost any weight.

At this stage I begin to feel that if they have read so far maybe they could be interested in buying so I now proceed to show them the various ways to buy the products,

I explain that shipping cost may relate to how fast they may want to get started on the products. I find some people are willing to pay more to have a next day express delivery. As you are aware emotion plays an important part in the buying process and if a customer wants something, they want it immediately,

I explain the refund policy and at this stage I offer my contact details such as eMail, cell phone numbers and Skype address in case they do want to email, call or text, or skype me.

I I include the URL of my site through which they should buy at two places, one near the top of the post and the second at the bottom. This way they don’t have to hunt to look for the sales page.

In addition to this presell part of my campaign I do have a follow up system whereby I track every customer in an Access database and then send them specific follow up emails pertaining to their purchase.

I have not yet used AWEBER Services for this as I find I need to tailor make my email to suit their purchase. It’s a bit tedious and I am sure I will find an easier way with AWEBER soon. For now its alright.

So you see its not only getting the customers which is the hard part, but its keeping them buying which is harder. I personally find its easier to look after existing customers than its to find new ones. If I can get an existing customer buy many times over from my sites I am pleased as once the initial work is done he or she is then trained to do his or her own purchases without my help.

I do hope you have learned from my notes here. Also I do thank Terry Dean for his initial thoughts on this matter.